What is Search Engine Optimisation?

If you’re interested in search engine optimization, commonly known as SEO, then chances are you have a site of your own. Everything is in place for the traffic to come swarming in, but how does that happen exactly? You need to make the site visible in order to gain traffic, which is where search engine optimization comes in. It’s a practice that needs to be fine-tuned in order to be really effective, but these are things you’ll learn about.

To get a better perspective of what you’re dealing with, this article will cover the basics of search engine optimization. Starting with what they are, search engines are the gateways for traffic. More than 80% of online users will use some type of search engine to find what they are looking for. You know search engines as Google, Yahoo, and Bing.

When a keyword or phrase is entered into the search bar, the engine will send out crawlers, which quickly scan websites. The user waits a couple of seconds and is then presented with a long list of sites matching the keyword or phrase.

The sites on the first page obviously enjoy more traffic. It’s been estimated that about 70% of users choose a site on the first page. Only 30% are likely to move to other pages.

So, for a webmaster, it’s critical that his or her site ranks as high as possible. The higher the rankings the more the traffic. But how exactly do you reach the top? Sure, you can invest in a few ‘paid’ ads that might show up at the top of page one, but they aren’t as powerful as your site ranking on page one (1) organically.

The only way to reach high rankings is through optimizing the site, making it easy for the crawlers to find and passing their criteria.

Search engine optimization isn’t as complex as it is exhausting. For starters, you need to stay up to date with algorithms. Search engines want to make the user experience so effective that they are constantly changing the focus towards high-quality sites.

Then, of course, you have to start tweaking your theme. Is it responsive to all devices, and if so, how well does it respond? Are there plugins that will help with sitemaps and SEO settings?

Moving to the content of the website, is it rich and interesting? Can users easily move between the pages? How many ads are you running and what type are they?

These are just some of the things that go into search engine optimization. External factors all come into play, such as link building and social media platforms. Everything works towards a specific goal, namely exposure and high rankings.

The good news is that you can hire an expert to handle it for you. From the theme settings and posting optimized content to building healthy links, a professional will handle it all and more.

Do you really want to put yourself through all the frustration? Or do you want to focus on making your site the best it can possibly be?