Keep Co-Citation Tight
However, co-citation can work against you by sowing doubt about the theme of your site. If your site is often found alongside links to wildly disparate sites of dubious quality, then it acts as a signal that your site is just one of the crowd rather than something unique and valuable. Because of this, avoid so-called link farms which don’t exercise sufficient editorial control over who they link to, or you may suffer from guilt by association.
Spread Your Targets
It may be true that genuinely useful and popular sites will rise in the search rankings without any help, but building backlinks is an essential step for most online marketers, even if only to set the ball rolling. However, a backlink isn’t simply a backlink, and if you don’t aim for the highest quality, you’ll be wasting time and resources instead of seeing solid ranking improvements that pull in the traffic.
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