Ensure Your Images are Amazing
Facebook is all about the visuals and sharing. A plain text post doesn’t get as much engagement as a post with an image. What’s great is you don’t have to use product images. Instead, you can use images that prompt feelings related to your product or message.
For example, if you sell services you can show a picture of someone sitting on the beach, with a post about how you can have more time for the beach if you outsource. Conversely, you could post a picture of someone who is frustrated and needs help. Then offer the solution via the text portion of the post. Either way, the images should look sharp, be the right size, and not have too much text on them.